1st Feb 2012Posted in: Blog 0
Jillian Michaels and Boomer Esiason | Difference Makers

Boomer Esiason, Blue, and Jillian Michaels

A behind-the-scenes look at Super Bowl’s Greatest Commercials 2012 Shoot in Indianapolis, IN

Great talent makes for a great production…and on our recent shoot for the Super Bowl’s Greatest Commercials 2012, (CBS, Wednesday, February 1, 8 p.m. ET from IMG Worldwide) it was fully evident. The days were full–noon to well past midnight at Lucas Oil Stadium and loading in at 7am the next day to shoot at the Conrad Hilton, St. Elmo’s and out near the Indianapolis Motor Speedway–and the shoot could have been just brutal. But hosts Jillian Michaels and Boomer Esiason (trivia!–what’s Boomer’s real name?) made things a relative breeze. Not only were they great talent–working hard to not just to “get it done” but to make it great–they were also just fun to be around. That makes all the difference to the crew and, I believe, to what you’ll see on screen.

Jillian Michaels clearly enjoys connecting with people. You might think America’s toughest trainer, formerly co-starring on The Biggest Loser, would be a bit intimidating to approach. Nothing could be further from the truth. She’s funny. Quickly tweets back comments on Twitter. Takes time to interact with fans. She even sent a personal iPhone video message to a kid (my daughter) who is a big admirer. 🙂

Perhaps the greatest example of Jillian’s behind-the-scenes personality happened while we were shooting green screen takes for the open of the show. We shot this inside the Conrad Hilton, and in the hallway curiously watching the goings on, was a child who was clearly battling a long term illness. Jillian went to visit with her for a couple of minutes…but then, after the shooting was complete, went back to the child, spending another 15 minutes or more. I can tell you that her schedule that day was PACKED. And she kept on schedule, but the desire to make a meaningful connection was very high. Jillian gives a lot of herself…genuinely cares about interacting with people.

And that includes interacting with Boomer! In addition to following the script, Boomer and Jillian maintained a healthy banter. There couldn’t be more versions of “Booms,” “Boom-Boom,” “Boom-meister” to be teased out, and further jokes played out via Twitter (@jillianmichaels and @7BOOMERESIASON).

The personal touch of both Boomer and Jillian meant a lot. Boomer threw footballs on the Super Bowl turf with the Good Vibes Media crew, and commented, “I’m glad to see that the Super Bowl has finally come to a Midwestern city like Indianapolis. This is the ‘house that Peyton Manning built’…Lucas Oil Stadium… and is very impressive.”

As we wrapped, Jillian made it a point to say “thank you” to everyone involved in the shoot as she shook each and every crew person’s hand. The thanks was truly mutual.


Jillian Michaels shares a laugh while filming Super Bowl's Greatest Commercials 2012

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